Vive by Grusonn Wellness Shines at MICF 2025 with Malaysia’s 1st Functional Mushroom Dark Chocolate Bar
From 24–27 May 2025, Vive by Grusonn Wellness proudly exhibited at the Malaysian International Cocoa Fair (MICF) 2025 at the Sabah International Convention Centre (SICC) — a premier global event hosted by Lembaga Koko Malaysia that celebrates innovation and excellence in the cacao industry.
✨A Milestone Launch: Malaysia’s 1st Functional Mushroom Dark Chocolate Bar The highlight of our presence was the official launch of Malaysia’s first-ever Functional Mushroom 80% Dark Chocolate Bar, a proud innovation that merges the richness of local cacao with the wellness power of medicinal mushrooms.🍄🍫
The launch was led by Vive’s founder, Mr. Eric Khor, who shared the inspiring story of how the brand blends tradition, science, and craftsmanship to redefine chocolate for a healthier future.
We were deeply honored by the presence of esteemed guests:
- YB Datuk Matbali Bin Musah, Chairman of the Malaysian Cocoa Board & MP of Sipitang
- YBHG. Datuk Dr. Ramle Bin Hj. Kasin, Director General of the Malaysian Cocoa Board
- Mr. Foong Hin Chan, Deputy Minister of Plantation and Commodities, Malaysia
Their support highlights the importance of empowering Malaysia’s cacao sector through sustainable innovation and brand excellence.
As we continue our journey to elevate Malaysian cacao as a global treasure, we thank all who visited, supported, and celebrated with us at MICF 2025.
One bar at a time, let’s bring Malaysian chocolate to the world.🌍💚
